"Strike a pose…then
share the results. In the entrance to the exhibition #DoubleTake. Multiple frames
to choose from… ow.ly/i/1Ptg8" — excerpt from the @Civilization Twitter feed.
Along
with many cultural organizations, the Canadian Museum of Civilization is using
social media to reach new audiences and engage the community. Social media is
less about experts disseminating information to visitors and more about
building an online community and having conversations with members.
For
most cultural institutions, having a Facebook and a Twitter presence is a
priority but social platforms shouldn't be used to push ideas or use academic jargon;
posts should be kept simple. They can be about current collections, upcoming
exhibitions and interesting facts. But let’s face it, who is going to reply to
those posts? Get creative! Twitter and Facebook posts should tell followers how
curators develop exhibitions, share behind-the-scenes photos, ask provocative
questions, tell jokes, share weird facts, and be entertaining. These kinds of posts
will generate a reaction and encourage your community to interact with you
online.
For
most cultural institutions, having a Facebook and a Twitter presence is a
priority but social platforms shouldn't be used to push ideas or use academic jargon;
posts should be kept simple. They can be about current collections, upcoming
exhibitions and interesting facts. But let’s face it, who is going to reply to
those posts? Get creative! Twitter and Facebook posts should tell followers how
curators develop exhibitions, share behind-the-scenes photos, ask provocative
questions, tell jokes, share weird facts, and be entertaining. These kinds of posts
will generate a reaction and encourage your community to interact with you
online.